#253: BBC Dragons’ Den Star Sara Davies MBE on Finding Opportunity and Building a Multimillion-Pound Business Empire


What you see is what you get with Sara Davies MBE – multi-millionaire, business mogul and now a TV sensation. But besides her remarkable accolades, Sara is one of the most down to earth celebrities you will ever meet, and exactly the relatable person she portrays on social media. Continuing my London Series, I recently caught up with Sara – a good friend and someone I have massive respect for. Sara found a goldmine in crafting. Having started her career in Crafting, Sara quickly learnt that the key to selling was to tap into people’s emotions, relatability and lifestyles. This led her to create Crafter’s Companion, a global crafting retailer that has taken the world by storm. During this fascinating conversation, Sara discusses her entrepreneurial journey, shares key lessons and tips, talks about her experiences filming Strictly Come Dancing and Dragon’s Den, thoughtful reflections on mental health, and why it’s so important for her to stay true to herself. Tune in for an epic conversation between two friends and successful entrepreneurs, and learn from our insights on life, business, and mental health. This episode is packed with valuable tips that will inspire you to achieve greatness, while being authentically yourself.

Show Notes

02:45 Why Crafting?

06:57 The size of the Crafting industry

08:24 Sara’s Competitors

12:44 Sara’s Customer demographic

19:00 Things at business Sara’s not good at

23:30 What Sara looks for when recruiting

33:00 Reflections on mental health

43:00 The impact of exercise on mental health

50:33 BBC Dragon’s Den – “The one that got away”

53:26 Her favourite startup

55:15 Sara’s approach to social media

58:30 Upcoming projects

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