A lot of successful people will tell you that the only person you should compete with is yourself. After all, there’s no better motivator than being better than the person you were yesterday, right? But if you really want to be the best, you need to know who you’re up against. Competition, therefore, should be the very essence of a sales professional’s existence. Develop an unstoppable, competitive mindset, and you’ll succeed in whatever you do!

Always make sure that you’re one step ahead. What you’ve got to realise is that there are other guys out there who are hungry for your clients’ business. If your eyes aren’t open, then you could risk losing what you’ve worked so hard for. Prevent that by always being one step ahead of your competition. Know what your competitors are doing, why they’re doing it, and how you can do it better.

I always make a point of mapping out what I’m doing compared to my competitors. One of the reasons why I decided to launch my podcast was because other people in my industry were doing it, and I realised that I was missing a massive opportunity by not doing one myself. This isn’t to say that you should do everything that your competitors are doing, but if you can see that they’re doing something beneficial, and you know that you can improve upon their strategy and implement it in your career- then go for it! You might also find that after researching your competitors, you discover that you’re doing things that they’re not. And knowing that you’re ahead of the curve is always satisfying!

Appreciate your competition. Learn from them. Use them to amplify your motivation and enhance your competitive mindset.

Top reasons to know your competition: 

It will teach you:

In life, there is ultimately always a winner and a loser. It’s inevitable that sometimes your competition will come out on top, and you’ll lose. It’s up to you how you let this affect you. If you take it as a learning opportunity, then your competition will be helping you grow. Chances are you’ll be all riled up, and you’ll want to prove that you’re not a loser, so you’ll work even harder the next time around. And next time you might win!

It will force you to take chances:

Once again, if everyone did the same thing, no one would stand out, and life would be utterly boring. Having competition will force you to make choices that you may not have made before. Always trust your gut!

It will help you achieve your goals:

If no one else was performing, and everyone just earned the same amount of money for merely showing up at work, then there would be no need to push yourself to be better. I was motivated by success, a great lifestyle, and a secure future, and you don’t get those things by sitting on the couch. You have to be the best! And if you want to be the best, then you’ll need to compete with the best.