Introduction
Karim Benkirane is responsible for driving billions in revenue as Chief Commercial Officer at du. From launching Virgin Mobile in the region with Richard Branson to leading commercial growth in one of the UAE’s biggest industries, his career offers a unique perspective on business, leadership and innovation.
Why do telecom services cost so much in the UAE? Is competition enough to keep prices down, and what are customers really paying for when it comes to network quality? This episode also explores the future of 5G and 6G, AI and data security, the rise of digital payments, and what it takes to build a high-performing team.
Show Notes
02:54 – Telecom Pricing & Cost Factors in the UAE
04:27 – Market Competition & Telecom Duopoly
05:27 – VoIP Restrictions (WhatsApp Calls & Botim)
06:54 – The Difference Between 5G and 6G Technology
09:30 – How to Choose a Telecom Provider in Dubai
11:08 – Smart Home Connectivity & Device Usage Growth
12:40 – Mobile Number Portability (Switching Networks)
13:58 – What Makes du Different?
15:07 – Karim Benkirane’s Background & Early Life
17:15 – Early Career Journey in Telecom
19:09 – Working with Sir Richard Branson & Virgin Mobile
22:17 – Career Influences & Mentorship
25:39 – Lessons in Leadership & Challenging the Boss
27:34 – Innovation Environment in the UAE
29:28 – AI’s Role in Business & Industry
33:14 – Data Security & Enterprise AI Tools
35:41 – Introducing du Pay & Digital Financial Services
37:41 – The Evolution of Payments: Cash vs. Digital Wallets
40:19 – Key Revenue Drivers for du
42:38 – Leadership Style & People Management
45:11 – Managing Diversity & Motivating Teams
47:36 – Is Leadership Inherent or Learned?
49:54 – Mentoring the Next Generation
53:01 – University Degrees vs. Real-World Experience
58:52 – What Makes a Successful Salesperson?
01:01:15 – du’s Stock Performance & Financial Success
01:07:48 – Future Growth & Ambitions for du
01:10:58 – Morocco & Personal Retirement Plans
