Introduction
We talked about what the advertising industry actually gets wrong, and why most agencies won’t tell you. We got into Jaguar, Ferrari, data, creativity, and the uncomfortable truth about what really makes a campaign work. And then halfway through, he said something that had nothing to do with any of that.
Sixteen years. That’s how long he’s been sitting with something most men in this part of the world would never say out loud.
This is one of those episodes you don’t skip to the end.
Show Notes
00:00 Introduction
00:44 The Audi Campaign Flop — His Biggest Career Mistake
03:42 What Agencies Actually Do Now
08:51 The Scale of Leo Burnett and Publicis
10:55 B2B vs. B2C Marketing
15:34 Sales and Marketing: Stop Working in Silos
19:06 Calling Out Digital Agencies
23:08 Billboards Are Not Dead
30:44 Data vs. Creative Ideas
36:16 The Cadillac Win — A Facebook Road Trip That Changed GM
39:45 Clients Who Refuse to Evolve
43:11 Jaguar and Ferrari: Where Did It Go Wrong?
51:02 AI in the Creative Industry
56:56 The CEO’s Hidden Battle — 17 Years of Anxiety
1:02:06 Disconnecting to Lead
1:03:34 Corporate Culture and Career Fulfilment
1:05:15 Legacy and What Really Matters
1:09:25 Quick Fire — Two Decades of Advertising in 60 Seconds
