Introduction
This episode isn’t about motivation. It’s about perspective.
Cyrus Rustom shares the moments that reshaped how he sees life — from joining the Marines at 16 to escape chaos at home, to surviving an accident he was certain he wouldn’t live through, to rebuilding everything afterward.
We talk about business failures, discipline myths, opening a company one week before Covid shut the world down and why real risk isn’t danger — it’s waiting for certainty that never comes.
This conversation isn’t polished or performative.
It’s about identity, loss, belonging, and what changes when you realise time isn’t guaranteed.
Some decisions aren’t heroic.
They’re survival.
Show Notes
3:31 – Learning What Not to Do
5:28 – The Biggest Mistakes
09:35 – The Discipline Lie
12:37 – The Start of Boxica
14:32 – Worst Timing Possible
16:12 – Making People Feel Welcome at The Gym
24:05 – Entrepreneurship
24:52 – What is Success?
36:27 – I Joined the Marines at 16
39:35 – The World of the Marines
54:44 – Crushed Between Two Vehicles
1:01:42 – Perspective Saved Me
1:05:27 – Leaving Was Lonely
1:07:42 – I Wouldn’t Change What Happened
Show Sponsors
AYS Developers: A design-focused company dedicated to crafting exceptional homes, vibrant communities, and inspiring lifestyle experiences.
