Introduction
This week’s guest is Firas Al Msaddi, the founder and owner of fäm Properties, Dubai’s most technologically advanced real estate company and a multidimensional force shaping the future of the city’s property market.
A Syrian-born entrepreneur and author, Firas has redefined what it means to lead in real estate, combining deep market expertise with data, proptech, and integrity-driven leadership. From trading shoes as a child in Homs to building one of the region’s most trusted real estate platforms, his journey reflects relentless grit and visionary execution.
In this episode, Firas Al Msaddi joins Spencer to share the mindset and principles behind building one of Dubai’s most successful real estate empires. He opens up about the values of hard work, trust and creating lasting client relationships, explaining why money naturally follows value.
Firas breaks down the true skill behind effective selling, reflects on his best and worst investments, and discusses why Dubai continues to attract ambitious people from around the world. He also offers a compelling vision forthe city’s future, one defined by innovation, transparency, and unstoppable ambition
Show Notes
01:07 – Backstory: Firas Al Msaddi
11:31 – Buying into his philosophy
19:36 – Outperforming the competition by delivering more value to clients
30:37 – The younger generation and shortcuts: Mastering your trade takes time
35:54 – The sales process: Two schools of thought – commission-driven vs product-focused
48:30 –The future of Dubai (long-term vision)
Show Sponsors
AYS Developers: A design-focused company dedicated to crafting exceptional homes, vibrant communities, and inspiring lifestyle experiences.
